Analysis – Helvetica: The Movie

This film showcased many things about the font that we’ve all come to know as Helvetica.  It showed to us how frequently the font is used in modern day culture and the origins of the font.  The font seems to appear everywhere, from street signs to corporate logos.  The film displayed hundreds of instances where the font can be seen used by different businesses or making appearances for several different things.  It went on to say how bad graphic design was before the font was introduced into the world, and how it changed everything.  The film showed us how that without this font, the world would be a very different place.

As a designer this film taught me something very important.  It seems as though the Helvetica font is very overused.  The simplistic, bland font appears on literally everything.  As a culture I believe it would be healthy to move past this Helvetica craze that has been going on ever since it’s debut roughly 50 years ago.  Before the font was introduced it seemed as though there was much more variety in designs and it made everything more interesting in my opinion.  The film made a point of harshly criticizing how designs looked before the font was introduced; but, I believe this font literally sucked the creativity out of everything.  Instead of seeing exciting interesting logos, all we see literally everywhere is the same, old, Helvetica font that has been dominating the design world ever since it’s introduction.


About JamesWrobel

I'm a junior at Alfred State College majoring in Digital Media and Animation. I specialize in digital art and photography rather than drawing and painting. It's a work in progress and I'm working hard to achieve my dreams.
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